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SEO for Home Remodeling Businesses

SEO for Home Remodeling Businesses

With our houses becoming so much more than just home lately—office, classroom, restaurant, movie theater, to name a few—the importance of making your house a place that one wants to spend an abundance of time has become all the more relevant… Which is good news for...

7 Content Writing Tips for Beginners… From the Pros 

7 Content Writing Tips for Beginners… From the Pros 

Considering embarking on the journey of becoming a content writer, or simply trying to revamp the content on your site to make it a bit more compelling? Either way, don’t be content with subpar content—instead, follow these content writing tips to go from beginner...

Marketing Strategy for Small Businesses

Marketing Strategy for Small Businesses

In the past decade, it is no secret that companies like Amazon and eBay have taken over the marketing business, with their easy to use and fast delivery times, competition is scarce. But over the past few years demand for small, usually family-owned businesses has...

The Bigger Picture: How to Use Images to Boost SEO

The Bigger Picture: How to Use Images to Boost SEO

Whether you’re a blog-writer by trade or just searching for ways to drive traffic to your business’ website, at one time or another, you’ve probably been confronted with this question:    To image or not to image?    In all seriousness, the question of...

Retaining Your Customers During the COVID-19 Pandemic

Retaining Your Customers During the COVID-19 Pandemic

Seven months ago, most business owners in the United States weren’t thinking anything of the Coronavirus. We heard about it, but never did it cross our minds that it would affect our business. And shortly after, we started to see the virus enter our country and then...

Is SMS Marketing the Next Best Step Your Business Should Be Taking?

Is SMS Marketing the Next Best Step Your Business Should Be Taking?

In a marketing world where email promotion fatigue has long set in—with many marketing emails fated for the trash bin before the snazzy headline has even been brainstormed—how do you engage directly with your consumer in a way that they’ll actually notice?    If...

Can Influencer Marketing Benefit Your Small Business In 2020?

Can Influencer Marketing Benefit Your Small Business In 2020?

The number of ways a small business can find success through digital marketing continues to grow as customers spend more of their time online or at-home. If your business isn’t taking advantage of all these different marketing channels, you’ll quickly fall behind your...

Is “Social Selling” a Part of Your Marketing Strategy?

Is “Social Selling” a Part of Your Marketing Strategy?

When you want to buy a product or service, but don’t know where to buy it, how do you start your research? In the days of yore, you might talk to business owners directly. You might also have asked friends and family for a recommendation. Today, people are still doing...

Finding Success With PPC Landing Pages

Finding Success With PPC Landing Pages

Websites are essential to any small business, especially in today’s digital world. It contains all the information a customer might need and is extremely easy to advertise virtually anywhere. That’s why you’ll often see business owners promote their website’s home...

Stepping Up Your Dress Post-COVID

Stepping Up Your Dress Post-COVID

Now that every state in the U.S. is starting to reopen after the COVID-19 lockdown, it’s time to start thinking about what your work lifestyle will look like once things return to “normal.”    The president of Global Workplace Analytics, Kate Lister, estimates...