BLOGS
Let us create engaging content for your practice to increase your overall visibility on Google!
Do Social Signals Really Impact SEO?
In the world of digital marketing, social media and SEO are two topics that tend to dominate the conversation and leave business owners frantically searching for new strategies to improve their brand’s overall performance. Now, the most pressing question becomes, are...
What is a Lead List? Is it Something I Should Spend Time On?
Internet-based marketing is as competitive now as it has ever been. The competition is understandable given the number of people that are staying home because of the Covid-19 pandemic. E-commerce retailers are quick to capitalize on many customers who are buying...
Does Google Analytics Cost a Fortune? I Don’t Need Another Subscription…
For small business owners, putting together a marketing budget that won’t break the bank can feel like an impossible task. In between paid ads, SEO and creating top-notch content, the last thing you want to worry about is adding in the expense of another subscription...
Why Invest in Digital Marketing and How it Makes Sense for Most Businesses
Global e-commerce is expected to increase in the foreseeable future. In 2019 e-retail sales worldwide amounted to $ 3.53 trillion. By 2022, that number will almost double to $ 6.54 trillion. This is a fivefold increase since 2104. [i] The moral of this story: if you...
Do Images Really Help SEO?
This might be the million-dollar question when it comes to search engine optimization. Contrary to popular belief, SEO is not exclusively related to keywords and backlinks. The use of images as an SEO tool is rapidly gaining attention from digital marketing...
Why You Need SEO Now, More Than Ever
One thing that continues to be abundantly clear in marketing, and pretty much every other aspect of our lives, is that the internet is king. As new digital marketing trends come and go over time, the need for a strong SEO strategy remains one of the necessary building...
Does Embedding YouTube Videos Help with SEO?
In recent years, video has emerged as a significant way to gain attention and sell products. Indeed, there are many "YouTube" stars with many thousands of followers. YouTube videos follow the standard Web 2.0 model.[1] Viewers have opportunities to "follow" and post...
Is SEO for Niche Markets the Same as More General Markets?
In our age of virus safety, buying things online has gained unprecedented popularity. Consequently, partnering this with competing home delivery services means online advertising becomes as crucial as ever. In essence, this partnership drives a robust gig-economy. A...
Which Social Media is Right for Your Business?
It goes without saying that social media has grown to dominate the marketing game for businesses of all shapes and sizes. The real question is, what social media platform is right for your business? If you’re developing a marketing strategy for social media, it’s easy...
How Does Browser Caching Affect Web Design?
Whether you’re a complete novice in the realm of web design or a seasoned professional, you may be overlooking a key element that can take your websites to the next level. Have you ever heard of browser caching and wondered, what the heck is that and how does it...
How to Use Social Media for Affiliate Marketing
Marketing strategies are constantly evolving. One avenue that has surged in popularity in recent years is affiliate marketing, done primarily through social media. New reports indicate that nearly 80% of businesses utilize affiliate marketing, with companies spending...
PPC Management for Real Estate Investors That Drive Qualified Inquiries
Veteran real estate investors know that the more traction your website gets, the more qualified inquiries come through. But in certain markets, it can be hard to quickly climb the ranks of Google’s Search Engine Results Pages (SERPs), putting you at the top - even...
Responsive Web Design vs Mobile Friendly: What Do These Terms Mean for my Business?
Whether you’re looking to design your website either for the first time, or because you want to update it, you need to know about some of the biggest things that are factored into the design - with the main one being user experience. With more and more people using...
Are Abandoned Cart Emails Transactional or Marketing in Nature? How Should we Approach them?
Abandoned cart emails are sent when you have a customer that has added items from your online store to their cart, but doesn’t end up completing their purchase. When this happens, you can send an abandoned cart email if you’ve already got their email address. Sending...
How Often Should You Blog for SEO? Is There a Point Where Enough is Enough (Or Too Much!)?
Blogging is a great way to improve your SEO (Search Engine Optimization) by providing Google robots plenty of new content to view when they crawl your website, while also giving your readers valuable, first-hand knowledge. But how often should you blog for SEO? And is...
Can Google Analytics Track IP Addresses and Why on Earth Would They Need That Information?
In recent years, Google Analytics has made a mark in the digital analytics software market, in part because it’s free. But, as an online marketing tool, it has some beneficial functionality. For example, Google Analytics monitors web traffic, thereby helping website...
Do Google Business Posts Help SEO or Are They Totally Unrelated?
Google Business Profile helps companies and small businesses manage their online presence through search and maps. This is extremely helpful if you have a brick and mortar store, because your potential customers can not only find you online, but your physical space,...
Reliable Small Business PPC Management
Over the past decade or so, it has become easy to set up an e-commerce website. Just pick a design, click here, click here, fill in a few text boxes, and you’re live. And the many choices for web hosting make prices competitive. Virtually any small business can afford...
How Consumer Behavior Affects Marketing Strategy
The behavior of your consumers directly impacts the type of marketing strategy that your company should be doing. Studies, surveys, and market analysis all contribute to successfully figuring out your consumers’ behavior. So, when you want to know how consumer...
PPC for Hemp Companies that Complies with Platform & Govt. Agency Guidelines
There has long been an industrial hemp industry in the U.S. and abroad. In the U.S., the hemp industry was worth an estimated $ 4.71 billion in 2019. The plant that provides hemp is Cannabis sativa. It is one of the fastest-growing plants on the planet, and one of the...
SEO for Beauty Industry Businesses That Move the Needle
As a quickly growing market, those in the beauty industry know that they need to be more competitive - especially when it comes to online sales. Search Engine Optimization, or SEO, can help make you more searchable online, increase traffic to your website, and garner...
PPC for Home Services That Will Get Your Phone Ringing Off The Hook At Will
PPC, or Pay-Per-Click advertising, is probably one of the most important marketing initiatives you can do to connect with new customers and be a step above your competition. PPC is a concentrated effort at targeting your intended audience for home services because...
Do multiple domains help SEO?
In just a little over two decades, search engine optimization, or SEO, has emerged as the dominant marketing tool. Given the wide dispersal of e-commerce, this is, in many ways, an understatement. Markedly, the web browser is the web’s information portal. But when...
How to Calculate CTR in Email Marketing
And why you should read this if you send & are asking this question late! One of the biggest threats to your email marketing campaign is spam. More to the point, those emails can’t be considered spam. To be clear, spam emails are defined as unsolicited emails. And...
privacy & terms • ©2023 Web Rocket Media