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SEO for B2B Services: Is it the Same as Everything Else or are There Specific Issues to Address?
With businesses moving online, making sure your website is optimized for SEO is essential for marketing your business online. Your customers readily turn to search engines like Google for questions, concerns, or advice. However, SEO for a B2B business like yours is...
How to Check for Google Analytics Code on a Website
E-commerce has exploded in the last decade. This is particularly true since the coronavirus pandemic in the first half of 2020 forced many people to stay home. Businesses such as Instacart and Delivery Dash, among many others, filled a need left empty by the pandemic....
SEO for Online Boutiques That Increases Purchases At Your Shop
You love what you sell. But how do you get other people to love it, too? Or even find it? Building your online boutique with SEO helps the search engine algorithms find not only your site, but the items you’re selling. With more people finding you, you’ll increase...
How to Add Google Search Console to Google Analytics
Google Search Console is a tool created by Google to help you measure your website’s search traffic and performance, generate reports, fix issues, and help rank higher in Google’s search results. Google Analytics is another tool created by Google that helps measure...
Pay-for-Performance SEO Strategy: Pros and Cons
While some in the SEO/digital marketing industry may see the words “pay-per-performance SEO” and instantly write it off, the reality is that—when done correctly and in conjunction with other marketing strategies—this model can have its strengths. Typical...
Do Landing Pages Help SEO?
Drive people to your site—and then keep them there Optimizing your website to boost organic traffic is a no-brainer—but are you doing everything you can to get the most hits possible? In an extremely competitive market, some of the best SEO strategy thinks outside...
SEO for Home Remodeling Businesses
With our houses becoming so much more than just home lately—office, classroom, restaurant, movie theater, to name a few—the importance of making your house a place that one wants to spend an abundance of time has become all the more relevant… Which is good news for...
7 Content Writing Tips for Beginners… From the Pros
Considering embarking on the journey of becoming a content writer, or simply trying to revamp the content on your site to make it a bit more compelling? Either way, don’t be content with subpar content—instead, follow these content writing tips to go from beginner...
Marketing Strategy for Small Businesses
In the past decade, it is no secret that companies like Amazon and eBay have taken over the marketing business, with their easy to use and fast delivery times, competition is scarce. But over the past few years demand for small, usually family-owned businesses has...
The Bigger Picture: How to Use Images to Boost SEO
Whether you’re a blog-writer by trade or just searching for ways to drive traffic to your business’ website, at one time or another, you’ve probably been confronted with this question: To image or not to image? In all seriousness, the question of...
Retaining Your Customers During the COVID-19 Pandemic
Seven months ago, most business owners in the United States weren’t thinking anything of the Coronavirus. We heard about it, but never did it cross our minds that it would affect our business. And shortly after, we started to see the virus enter our country and then...
Is SMS Marketing the Next Best Step Your Business Should Be Taking?
In a marketing world where email promotion fatigue has long set in—with many marketing emails fated for the trash bin before the snazzy headline has even been brainstormed—how do you engage directly with your consumer in a way that they’ll actually notice? If...
Can Influencer Marketing Benefit Your Small Business In 2020?
The number of ways a small business can find success through digital marketing continues to grow as customers spend more of their time online or at-home. If your business isn’t taking advantage of all these different marketing channels, you’ll quickly fall behind your...
Is “Social Selling” a Part of Your Marketing Strategy?
When you want to buy a product or service, but don’t know where to buy it, how do you start your research? In the days of yore, you might talk to business owners directly. You might also have asked friends and family for a recommendation. Today, people are still doing...
Finding Success With PPC Landing Pages
Websites are essential to any small business, especially in today’s digital world. It contains all the information a customer might need and is extremely easy to advertise virtually anywhere. That’s why you’ll often see business owners promote their website’s home...
Stepping Up Your Dress Post-COVID
Now that every state in the U.S. is starting to reopen after the COVID-19 lockdown, it’s time to start thinking about what your work lifestyle will look like once things return to “normal.” The president of Global Workplace Analytics, Kate Lister, estimates...
Are You Properly Responding to Negative Business Reviews?
Small businesses work extremely hard to provide the best product and service possible to their customers. They invest a large amount of time, money, and resources into their operations and most of them take customer service seriously. One of the most rewarding...
When Is It Time to Utilize Pinterest In Your Marketing Strategy?
When creating an effective marketing strategy that reaches your target audience from every angle possible, you may be asked to focus a little more effort on Pinterest. While most business owners don’t even come close to considering Pinterest in their marketing...
6 Mental Health Tips for Digital Marketing Professionals During COVID-19
May was Mental Health Awareness Month, but we believe we should work to destigmatize and shed light on mental health matters all year long. In light of COVID-19, it is more vital than ever that we pay attention to our mental health. Between job insecurity,...
Videos to Brighten Someone’s Day: Our COVID-19 Video Project
The COVID-19 pandemic has affected every aspect of our lives; it has closed schools, pushed more people to work from home, caused mass layoffs, and canceled events. Between social distancing and reading the news to stay up to date on the epidemic can make the present...
Marketing With Spotify: Giving Your Brand a Unique & Exciting Touch
In today’s digital world, leads can be found anywhere and everywhere. For small businesses, that means getting creative with your marketing strategies and finding exciting ways to increase brand exposure -- even if that means introducing your marketing team to...
The COVID-19 Pandemic is Turning Doctors into Influencers
Rumors and misinformation have always been a common thing on our social media. Credible sources will try to fight it, but things spread quickly; this has been the case with the coronavirus. When the pandemic hit the US, the Surgeon General asked social media...
Targeting a Local Audience With Your Marketing Strategy
To ensure you have a strong and successful marketing strategy, it’s imperative you’re targeting the right audience in those campaigns. Some businesses will benefit more from a broader audience, while others can find success targeting a local audience. While...
Fighting the Pandemic Infodemic
Misinformation and "fake news" are common on social media platforms. Look up anything and you are bound to find at least one or two articles that are spreading lies about it, which some people will believe. In the COVID-19 pandemic, the only thing that seems to be...
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