You love what you sell. But how do you get other people to love it, too? Or even find it? Building your online boutique with SEO helps the search engine algorithms find not only your site, but the items you’re selling. With more people finding you, you’ll increase purchases at your shop.
For customers that find your online boutique through organic search results, having the right keywords in the copy of your website will help you rank higher in Search Engine Results Pages (SERPs).
Identifying the keywords you want ranking on your homepage and product pages is key. You’ll need to conduct keyword research, to understand what your buyers’ interests or questions would be and how they relate to your products. Looking for a mixture of “body” (2-3 words) and “long-tail” (4+ words) keywords and injecting them into your copy will help search engines rank you higher.
On-page SEO is using those keywords in the copy of your website. Some of the on-page SEO is unseen because it’s coded into the website itself. Search engine algorithms will crawl your website for on-page SEO to determine relevance and ranking in the following areas:
- Page title
- Product descriptions
- Image alt tags
- Image file names
- Meta title & description
Having an organized architecture of your website helps improve usability, ranking, and conversion. Internal links on your online boutique can show your visitors other things they might be interested in, which will increase purchases at your shop, but also helps Google understand the hierarchy of your pages.
As more and more users spend their time shopping on their phones and tablets, it’s important that your online boutique be optimized for mobile use. Most websites now are built responsively, so they can be resized and still look great no matter what device you’re using.
Frequently checking for page speed optimization is helpful – your shoppers won’t want to wait more than a few seconds for a page on your site to load.
Google and other search engine bots will crawl websites that are frequently updated more often, because they are looking for new content. Having a blog on your website can not only help your visitors by providing them useful, relevant information, but it enables you to stay on Google’s radar. Tailoring your blogs to what your customers are looking for, such as a holiday shopping guide, will help drive more traffic to your online boutique and increase purchases at your shop.
Link building is excellent for SEO because it helps show that the content on your website is relevant. Having websites link to your site, and vice versa, can build trust with your online shoppers. Co-authoring articles and having influencers review your products can help bring more traffic to your website.
The fastest way to get in front of any potential customer is to list your product directly with Google. You’ll need to sign up for a free merchant account on the Google Merchant Center. But, once you’ve signed up, you can upload product information and take advantage of the location-based technology, so you can bring online shoppers to your physical location, if you have one.
If you’re looking to enhance your SEO for your online boutique to increase purchases at your shop, but don’t know where to start, contact Web Rocket Media today.