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With These 3 New Ad Formats, Twitter Increases its Business Advertising Capabilities
The tech and financial worlds have taken notice as Twitter has been in the news in recent weeks. However, from an e-commerce marketing perspective, these recent news stories are a distraction as Twitter must compete with other social media platforms. For many Twitter...

New WordPress Marketplace Vision Highlights Performance Plugins
In its nearly twenty years of existence, WordPress evolved into one of the most popular web hosting and website creation services. Part of its success comes from its beginning as a so-called blogging platform. And indeed, many famous bloggers started with WordPress...

New Features Boost YouTube’s Push to Supercharge Its Live Streaming Capabilities
In an effort to expand the viewer and creator experience, YouTube rolled out five new live streaming features that should make it easier to share content, particularly for online marketers. From MySpace to Facebook, the growth of social media use over the last two...

Google’s Latest Feature: Multisearch
In April, Google released the beta feature of its newest tool, which was only released in English to Android or iOS users in the United States. Google has created a new way you can search for information — Google Multisearch, which will allow you to use both text and...

Online Retail and TikTok: How Your Business Could Benefit From Using TikTok
Have you heard the latest TikTok news? TikTok has emerged as a leading player in social media. As a social media app, TikTok learned from the other social media apps what works and what doesn’t. Users love short video clips more than they love photos, resulting in...

Business and Searcher Location: Why Searcher Intent is a Google Ranking Factor
Wow! It’s been a hectic few years for those that sell things online. But for the most part, most of us were ready. The pandemic put our dependence on electronic devices connected to the internet into overdrive. As we stayed home from work and stopped going on social...

Everything You Need to Know About Google Analytics 4
A big development is coming from Google: in July 2023, Google will begin to sunset the previous generation of Google Analytics - Universal Analytics. As of July 1st, 2023, Universal Analytics will no longer be collecting data for Google. It will take a few more months...

Year in Review: What We Learned from 2021
There’s no questioning the importance of digital marketing in today’s post-pandemic world. Although people stayed home from work and school, most continued living their lives. Indeed, living is possible because we are now buying things online. The pandemic showed us...

Use Content Marketing to Connect With Customers
A mainstay of today’s online culture is the smartphone. You cannot go to a public place without seeing people with their eyes glued to phone screens. Take a step back and think about what is it about the smartphone that makes people pay attention? Simply put, the name...

Google Analytics and What They Can do for Your Online Marketing
If you have an eCommerce business, chances are you rely heavily on people who visit your website. That said, one of the best tools available for understanding the metrics behind website traffic is Google Analytics (GA). Although GA is free, it takes online marketing...