Does Facebook Help SEO, or Are They Unrelated?

Over the last decade, Facebook has become the quintessential social media platform. And with 2.8 billion monthly active worldwide users and 1.84 billion daily users, understanding its place in the social media universe is straightforward. Facebook ads brought in $...

What are Target Market Strategies? What Does that Mean?

With the explosion of e-commerce in recent years, digital marketing takes on a more significant role. With the billions of e-commerce websites on the internet, how do you reach specific customers? It all depends on the type of marketing. For example, one of the most...

How Digital Marketing is Adding Value to Your Business

Over the past decade, digital marketing has exploded in popularity, mainly due to the evolution of search engine sophistication. In other words, Google’s search engine algorithms use machine learning to understand search intent. With this update to Google search...

What is Responsive Design for Mobile Applications?

Suppose you're out with friends and you have the only functioning smartphone. On the spur of the moment, you and your friends decide to go to a new restaurant that is supposed to have the best Thai food in town. You remember the restaurant's name, so you look up the...

Choosing Keywords for PPC Campaigns is Like Building a Marketing Foundation

One of the oldest and most enduring ways to advertise online is pay-per-click campaigns, it is important to note that there are two kinds. One is where someone gets paid every time an internet user clicks on a web-based ad or other clickable terms. The other works...

Why Email Marketing is Essential for Small Business

When it comes to small businesses, no marketing tool kit is complete without a good email marketing strategy. Many small business owners might be hesitant to implement this strategy because they’re afraid of being just another email in someone’s junk folder. While...

What’s a Good Marketing Strategy for Small Business?

No matter what the size of your business is, you need to have a strong marketing strategy to get your brand in front of your target audience. But if you’re running a small business, especially one that’s just starting out, that can seem like a daunting task. Unlike...

Do Landing Pages Really Help SEO?

When optimizing your brand’s website for search engines, you might find yourself concerned about how multiple landing pages might help or hurt you in your organic rankings. The honest answer is that it really depends on how organized your overall SEO strategy is. For...

How to Promote a Law Firm on Social Media and Get Results

Social media is a technology-enabled phenomenon few people saw coming. According to a survey conducted from 2008 to 2019, social media use in the U.S. is steadily rising. In 2019, the number of Americans who used social media was around 247 million or 79 percent. [i]...

Do Social Signals Really Impact SEO?

In the world of digital marketing, social media and SEO are two topics that tend to dominate the conversation and leave business owners frantically searching for new strategies to improve their brand’s overall performance. Now, the most pressing question becomes, are...

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