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Does Facebook Help SEO, or Are They Unrelated?

Does Facebook Help SEO, or Are They Unrelated?

Over the last decade, Facebook has become the quintessential social media platform. And with 2.8 billion monthly active worldwide users and 1.84 billion daily users, understanding its place in the social media universe is straightforward. Facebook ads brought in $...

What are Target Market Strategies? What Does that Mean?

What are Target Market Strategies? What Does that Mean?

With the explosion of e-commerce in recent years, digital marketing takes on a more significant role. With the billions of e-commerce websites on the internet, how do you reach specific customers? It all depends on the type of marketing. For example, one of the most...

How Digital Marketing is Adding Value to Your Business

How Digital Marketing is Adding Value to Your Business

Over the past decade, digital marketing has exploded in popularity, mainly due to the evolution of search engine sophistication. In other words, Google’s search engine algorithms use machine learning to understand search intent. With this update to Google search...

What is Responsive Design for Mobile Applications?

What is Responsive Design for Mobile Applications?

Suppose you're out with friends and you have the only functioning smartphone. On the spur of the moment, you and your friends decide to go to a new restaurant that is supposed to have the best Thai food in town. You remember the restaurant's name, so you...

Why Email Marketing is Essential for Small Business

Why Email Marketing is Essential for Small Business

When it comes to small businesses, no marketing tool kit is complete without a good email marketing strategy. Many small business owners might be hesitant to implement this strategy because they’re afraid of being just another email in someone’s junk folder. While...

What’s a Good Marketing Strategy for Small Business?

What’s a Good Marketing Strategy for Small Business?

No matter what the size of your business is, you need to have a strong marketing strategy to get your brand in front of your target audience. But if you’re running a small business, especially one that’s just starting out, that can seem like a daunting task. Unlike...