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Gifs, videos, memes, news stories, articles, and more, the potential content that can be shared to help build your brand is almost endless. Any story, idea, or topic can be shared across the internet to gain your business exposure and build its credibility. But, just...

A doctor’s office isn’t the typical e-commerce business that can throw together a website and start advertising for new customers. For one thing, many doctors specialize and require specific advertising needs. For example, if you’re a plastic surgeon, you might need...

We’ve all heard the term “white label.” But what does it mean when applied to a digital marketing agency? In a traditional marketing sense, “white label” refers to a product made by a third party and branded by another company. For example, supermarkets are full of...

In the pre-internet years, a business’s reputation depended on word of mouth and journalistic reporting of good and bad actions. Reputation management was part of Public Relations (PR) theory, and large businesses had enough resources (and still do) for hiring public...

We must remember that doctors offer services they expect to be paid for. Accordingly, doctors must use marketing strategies to attract patients. Doctors and patients have a unique customer-based relationship. Some doctors might take for granted that patients will find...