Seven months ago, most business owners in the United States weren’t thinking anything of the Coronavirus. We heard about it, but never did it cross our minds that it would affect our business. And shortly after, we started to see the virus enter our country and then it started to spread like a wildfire.
The Coronavirus has since been labeled the COVID-19 pandemic. Despite being seven months into it, we are still left with more questions than we have answers. Businesses are struggling to stay afloat — though there are some that have managed to make it this far — and individuals are putting their spending on hold.
At this point, many businesses are struggling, leaving it difficult for many to stay open. With people scared to spend money, most businesses have to rely on their existing customer base to stay afloat. Unfortunately, businesses are starting to lose customers left and right.
Why Are Your Customers Leaving?
In an economy like this, retaining your customers has never been more crucial. When you can secure a loyal customer base, you can start to feel confident about your business, despite what’s going on in the world.
In order to properly retain customers during the COVID-19 pandemic, it’s extremely important to understand why your customers might be leaving in the first place. Whether it’s because they can’t afford to be a customer right now or due to a lack of customer service, you need to get to the bottom of it before finding a solution.
Once you can determine the ‘Why,’ you can start to formulate an effective strategy designed to do two things — bring back your customers that have left during the pandemic and prevent current customers from leaving during the remainder of the pandemic.
Retaining Your Customers
Properly retaining your customers begins with quality customer service and effective marketing during the pandemic. Your strategy is probably going to be different during these difficult times, as well as your voice, message, and attitude when marketing during the pandemic.
Here are four tips to help you when retaining your customers:
- Communication is key; make sure you stay in contact with your former customers and don’t forget about them.
- Utilize the power of technology, social media, mobile apps, zoom meetings, etc.
- When marketing during the pandemic, find creative ways to keep your customers engaged — like gift cards and community events.
- Your customers aren’t spending money, but they are bored at home for the most part. Take advantage of this and entertain them.
You might revise some of your core marketing strategies, but you should be prepared to do whatever you have to do in order to get through these difficult times.
If you’re struggling to maintain a consistent marketing message during the COVID-19 pandemic, contact us today. Your marketing could be what saves your business during these times. Let us help you so you can get back to the things that really matter.
Heaslip, Emily. “How to Keep Your Customers During the Coronavirus Outbreak.” Https://Www.uschamber.com/Co, 16 Mar. 2020, www.uschamber.com/co/grow/customers/customer-retention-during-coronavirus.
Fallon, Nicole. “Customer Communication Tips During Coronavirus.” Https://Www.uschamber.com/Co, 1 May 2020, www.uschamber.com/co/grow/customers/customer-communication-tips-during-coronavirus.