When Is It Time to Utilize Pinterest In Your Marketing Strategy?

When creating an effective marketing strategy that reaches your target audience from every angle possible, you may be asked to focus a little more effort on Pinterest. While most business owners don’t even come close to considering Pinterest in their marketing strategy, it can benefit your business in a variety of ways. 


In fact, Pinterest is now the fourth-most popular social media platform available today. It’s more popular than Twitter, Snapchat, and LinkedIn with more than 320 million active users on a monthly basis. 


If you’re looking for a fun and creative way of showcasing your product or service, Pinterest gives you that opportunity. Don’t worry if you’re new to the platform, we’ll have everything you need to know below!


Getting Started With Pinterest


Like most platforms, you’ll be able to set up a business account that’s separate from your personal account. You’ll go through the typical account setup and will have the ability to link other social media accounts for easy sharing. It’ll also ask if you plan on running ads — which could be a real hit for you.


Once you complete your profile and claim your website, you can create your first Pinterest board. The board can be set to private or public, which would allow anyone or no one to add their own pins to the board. From there, you simply add your own pins and share your content. 


If you do run any ads on Pinterest, you’ll be able to track conversions with the Pinterest Tag. By adding this to your website, you can see just how good your ads are doing!


Reasons Pinterest Can Benefit Your Business


Now that you’re starting to get the hang of Pinterest, which heavily utilizes pictures and infographics, you can begin to notice the many ways Pinterest can benefit your business and marketing strategy. 


Let’s go through some of the most prominent benefits of Pinterest for your business:


  1. Pinterest users are ready and willing to buy products
  2. Pinterest simplifies the path to purchase, driving higher conversions
  3. One of the most effective social media platforms at driving traffic to your website
  4. Since every pin links back to the source of the image (your website), Pinterest is great for link-building
  5. Users don’t join Pinterest to browse, they get addicted to it


If you’re looking for a powerful all-in-one platform for your business to display what you have to offer, you can’t go wrong with Pinterest — especially if your target audience involves women!


Getting the Most Out of Pinterest


There are a lot of ways to find success on Pinterest and it will likely prove different for each business or industry. Still, there are some “general rule of thumbs” when utilizing Pinterest in your marketing strategy. 


Let’s take a look:


  • Vertical imagery is king, descriptive copy sells, and including your logo is a must
  • Pin freely, pin often, and have fun
  • Take advantage of different seasons and holidays
  • Get creative by introducing tutorials, how-to’s, and other unique content pinners will love
  • SEO and keywords are still important


If you’re looking to make the most of your Pinterest marketing strategy, contact Web Rocket Media today!



Bradley, Rhonda. “Rhonda Bradley.” The Manifest – Small Business News, Data, and How-To Guides, themanifest.com/social-media/why-use-pinterest-business.

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