Websites are essential to any small business, especially in today’s digital world. It contains all the information a customer might need and is extremely easy to advertise virtually anywhere. That’s why you’ll often see business owners promote their website’s home page, giving the customer easy access to all their information.
Unfortunately, home pages are often crowded with content and don’t give the customer a quick or convenient solution to their problem. With the way marketing is done today, potential customers want to be led directly to the answer with limited work needed on their part.
This is where a landing page can come in handy, allowing you to create a personalized and custom web page designed for a specific target audience. This landing page can then be utilized in PPC campaigns across the web, leading to higher conversion rates — something most home pages don’t offer.
What Are PPC Campaigns?
PPC campaigns, also known as pay-per-click campaigns, have become an essential part of online marketing today. They allow marketers an opportunity to pay a fee every time a potential customer clicks on your ad.
This type of marketing is typically used with search engines (Google, Bing), social media platforms (Facebook, LinkedIn). These visitors, along with any unique visitors you bring along, will be taken to a specific web page that displays whatever you need it to.
Like we were saying before, a landing page works exceptionally well here — opposed to a home page.
Best Practices for PPC Landing Pages
Not all PPC landing pages are made equal, and they won’t all come with great success. It takes quality design, comfortable messaging, and appealing visuals to attract your audience correctly. If you can find a way to do this, you very well might have yourself a sale.
If you’re new to PPC landing pages but want some expert tips, we’ve got three of them for you below!
Long-tail keywords are becoming extremely effective due to a large amount of competition with short-tail keywords. We’re not saying you shouldn’t use “handyman service” as a keyword, but you might also want to optimize the landing page for something like “best handyman service in Los Angeles” for higher conversions.
Consistency is Key
Landing pages are going to be designed a bit differently than a website’s home page, service page, or product page, but you don’t want to strain too far from the core principles your website stands by. Make it different enough that it appeals to the proper target audience, but similar enough that they can recognize you if they visit your actual website.
UI/UX Design is Important
UI/UX design, also known as user interface/user experience design, is crucial with virtually any kind of technology. In regards to your landing page, you’ll want to make sure you utilize call-to-actions and only present information the customer needs to see. You’ll also want to avoid crowding the page so they can find the information quickly and easily.
If you’re just getting started with PPC landing pages and want some professional help, contact Web Rocket Media today. We manage PPC landing pages every day and can help you find success with them during these difficult times!
Jakober, Pauline. “8 Dos & Don’ts for Your PPC Landing Page.” Search Engine Journal, Search Engine Journal, 11 Oct. 2018, www.searchenginejournal.com/ppc-landing-page-dos-donts/270589/.
Ngo, Alan. “Six Best Practices to Focus on for Your PPC Landing Pages.” The Drum, The Drum, 2 Sept. 2019, www.thedrum.com/opinion/2019/09/02/six-best-practices-focus-your-ppc-landing-pages.