Blogging is a great way to improve your SEO (Search Engine Optimization) by providing Google robots plenty of new content to view when they crawl your website, while also giving your readers valuable, first-hand knowledge. But how often should you blog for SEO? And is there a point where enough is enough?
Lifespan of a blog post
When talking about how often you should blog for SEO, you should first consider how long it stays relevant. An average blog post has a lifespan of 2-3 years, with many long-lived blog posts being “evergreen” content – meaning content that doesn’t become outdated. And if your content continues to be relevant to the search terms, Google can keep ranking your post indefinitely.
Consistency > Frequency
If you’re just starting out on writing blog posts for your website, consider the commitment you’ll be making for regular posts on a consistent schedule. Posting consistently will help your readers to expect new content – and that includes the days you post. If you’re starting by posting Tuesdays and Fridays, continue to post on Tuesdays and Fridays through the life of your blog. Keeping track of your blog content and scheduling is easy when you have a content calendar to help you plan a month in advance. If making a commitment to writing consistently is difficult, consider outsourcing to someone who specializes in quality content – like Web Rocket Media!
Quality content is king
In addition to posting consistently, you want to be sure that you’re writing content that your user needs – and the best way to do that is by putting yourself in the shoes of your consumer. The Google Search Central blog outlined questions to ask yourself, like “Is the information trustworthy?” and “Would you bookmark the article for future reference, or recommend to a friend?” when writing a blog to ensure you’re posting quality content.
How often is enough?
The magic number to hit for how often you should blog is twice a week. Generally, the more blogging you do turns into more traffic – and regardless of what your website provides, more traffic can be more potential customers. Once you’re comfortable writing twice a week, it’s a great idea to increase your posting frequency, but only if you can stay consistent with it. Daily posts are great, but can cause burnout for writers, so it’s always helpful to find a happy medium. Even posting 3 times a week is better than twice.
Now that you’ve written your blog posts, it’s important to share the article across the different social media platforms you use. This helps drive traffic to your website, which correlates to more website traffic. Including links on your blog to have your users share on their social media is always recommended.
Keeping your website updated regularly with engaging, quality content through blog posts is essential to gaining more traffic, but it can be time-consuming. If you want to stay focused on running your business, and not in the details of your business, contact Web Rocket Media today.