Over the past decade or so, it has become easy to set up an e-commerce website. Just pick a design, click here, click here, fill in a few text boxes, and you’re live. And the many choices for web hosting make prices competitive. Virtually any small business can afford the cost of setting up and maintaining an e-commerce website. However, this is only the beginning. Running an e-commerce website to make profits and see a return on your investments means you need people to visit your website and buy things. In short, you need web traffic.
There are many ways to get people to visit your website. For example, you could launch social media advertising campaigns across the many different social media sites that people visit. A popular approach to online advertising is Google Ads. Another choice is banner and display ads. Still another method for driving traffic to your website is search engine optimization, which in recent years has gained popularity. Chances are, you’ll want to deploy all of these strategies to get the most out of your advertising dollar. A strategy that ties all of these approaches together is pay per click (PPC) advertising. To do this, you’ll need PPC management you can rely on.
What is PPC Management?
In broad terms, PPC is a type of online advertising where a user clicks an online object that has an external link embedded in it. This is advantageous for the business because it only gets charged per click on that object. Naturally, that external link would be a link to the business pay for the ad. Conversely, PPC management is a set of processes and actions that manage a business’s PPC strategy, methods, and expenditures.
Although on the surface PPC might seem easy and straightforward, it isn’t. If not done properly by experts in online marketing, you won’t have much web traffic come to your website. That is why you need a reliable partner, like Web Rocket Media. Some of the things we do as a PPC manager include:
Target channels
We work with you to select the right media channels. For example, Bing Ads, social media ad campaigns, Google Ads, and display networks.
Keyword Research
Our experts dig deep to discover what keywords will attract your customers. This helps identify your target audience and increase your click-through rate.
Advertising Campaign Monitoring
Online advertising can be very dynamic. We watch closely what keyword trends are higher or lower and adjust accordingly.
PPC Monitoring
PPC based advertising can quickly go wrong if not closely monitored. Our analytics identify keyword effectiveness, which increases your ROI.
PPC Management at Competitive Cost
Don’t leave your online advertising needs to just anyone. At Web Rocket Media, our team is dedicated to providing you the best and most reliable PPC management money can buy. Our prices are competitive. Also, our services are scalable, meaning you can use as many or as few of our online advertising tools as you want.