One thing that continues to be abundantly clear in marketing, and pretty much every other aspect of our lives, is that the internet is king. As new digital marketing trends come and go over time, the need for a strong SEO strategy remains one of the necessary building blocks for successfully marketing your business. In addition to being a more cost-effective avenue than other marketing tools, SEO is quickly proving itself to be one of the most effective strategies for increasing conversion and building brand recognition. If you’re ready to set your business apart from the pack, then you’re going to need to start upping your SEO game now, more than ever.
Your Audience in Searching
If you aren’t already familiar with it, SEO (Search Engine Optimization) is the process of implementing practices that help your business to be more visible in searches related to your services. Be honest, when was the last time you checked out a new restaurant or shopped for anything without doing a quick Google search first? Your potential customers are no different.
Whether it’s Google, Bing or even DuckDuckGo, the overwhelming majority of people are turning to search engines to inform their buying habits. A recent study showed that 61% of consumers used search engines to find information about businesses they were interested in. Moreso, 41% said they were likely to use search engines for making their next purchase. The way that your business performs within search engines can easily make or break your ability to convert new sales.
Good SEO Means Big Benefits
The goal of a well-tailored SEO plan should be quality over quantity traffic. While large volumes of traffic might seem like a good strategy, it doesn’t really matter if those users aren’t part of the audience that wants to buy your product or service. If your SEO game is on point, you can easily bring in more targeted traffic from your specific audience, resulting in more clicks that convert into sales.
Speaking of clicks, another great benefit of utilizing SEO is that it’s significantly more affordable than traditional PPC (Pay-Per-Click) advertising. In fact, new research suggests that users are more likely to buy from an organic search result than a standard ad. You can efficiently track your site’s SEO performance and adjust your strategies regularly to keep up with the latest trends for your audience.
Lastly, a good standing amongst search engines also helps you build trust with your ideal consumers. Search engines like Google often measure user experience as a tool to boost websites higher up in their respective searches. This not only helps increase your business’s traffic, but it also helps create a sense of reliability for your brand. Many users have reported that they’re more likely to trust websites that appear higher up in their search rankings. With a good SEO strategy, you can literally rise above your competition and build a stronger connection to your target audience.