Veteran real estate investors know that the more traction your website gets, the more qualified inquiries come through. But in certain markets, it can be hard to quickly climb the ranks of Google’s Search Engine Results Pages (SERPs), putting you at the top – even with keywords jam-packed into your copy and meta descriptions. One way to work around this obstacle is to invest in Pay-Per-Click (PPC) campaigns.
What is PPC Management?
PPC is online advertising with Google Ads, where your site is placed at the top of Google’s search results, and you only pay when someone clicks on your ad and goes to your website. PPC management can be done through other avenues – like Facebook or Instagram campaigns and Reddit or LinkedIn ads.
As a real estate investor, you have a plethora of marketing options available to you, so we’ve broken out the pros and cons to help make your decision if PPC management is right for you.
Pros of PPC Management
- You’re able to instantly gain traction to your website. It can take weeks, even months, for Google’s robots to crawl your website and you’ll slowly climb the ranks of the results pages. But with PPC, you’re able to get leads as soon as your ad is posted and you can start driving traffic to your website immediately.
- Measurable statistics are available to you during your campaign. Even if you’re a novice at PPC management, most PPC platforms are able to provide data (with explanations!) on how many people have viewed your ad, and how much their clicks are costing you.
- You can determine ROI quickly in your market. This is the most important for determining how many qualified inquiries are coming through your PPC campaigns. Using the statistics provided by the platform you’re using, you can see that each click may cost you, for example, $25. If 10 people click on your ad, but only one converts to a qualified lead, you may have spent $250, but close a deal for $2,500 – gaining you $2,250 in profitable income.
- You can change or improve your ads over time. You’re able to adjust your ads to see which headlines convert better, and make changes to your target audience, budget, and more. Once you’ve figured out the best ad copy and keywords to target to get qualified inquiries on a regular basis, you’re able to make PPC management work more efficiently for you.
- You can target your exact audience. Although you can try to get your target audience through keywords in your website, you might not be reaching them correctly. You can use PPC to only show your ad to your specific demographic – gaining you more qualified inquiries.
Cons of PPC Management
- It can be expensive to start until you fine-tune your ad to get qualified leads more regularly.
- With a multitude of ad platforms to choose from, there are different ins and outs to learn so you can improve your conversion numbers, while also reducing your cost to run ads.
- Ads can sometimes be less trusted than organic search results, and if your landing page from the ad isn’t solving your potential lead’s questions, they can click back to Google and resume their search elsewhere.
Contact Web Rocket Media today – we can help drive qualified leads through PPC management and help real estate investors meet their goals.