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What Are Target Market Strategies? What Does That Mean?

What Are Target Market Strategies? What Does That Mean?

If you own a business that needs customers to make profits, it is a good idea to know target market strategies. What does this mean? As marketing tools, these strategies are specifically designed to attract your target customers. For example, if you sell cosmetics,...

Do multiple domains help SEO?

Do multiple domains help SEO?

In just a little over two decades, search engine optimization, or SEO, has emerged as the dominant marketing tool. Given the wide dispersal of e-commerce, this is, in many ways, an understatement. Markedly, the web browser is the web’s information portal. But when...

How to Calculate CTR in Email Marketing

How to Calculate CTR in Email Marketing

And why you should read this if you send & are asking this question late! One of the biggest threats to your email marketing campaign is spam. More to the point, those emails can’t be considered spam. To be clear, spam emails are defined as unsolicited emails. And...

How to Check for Google Analytics Code on a Website

How to Check for Google Analytics Code on a Website

E-commerce has exploded in the last decade. This is particularly true since the coronavirus pandemic in the first half of 2020 forced many people to stay home. Businesses such as Instacart and Delivery Dash, among many others, filled a need left empty by the pandemic....

SEO for Online Boutiques That Increases Purchases At Your Shop

SEO for Online Boutiques That Increases Purchases At Your Shop

You love what you sell. But how do you get other people to love it, too? Or even find it? Building your online boutique with SEO helps the search engine algorithms find not only your site, but the items you’re selling. With more people finding you, you’ll increase...

How to Add Google Search Console to Google Analytics

How to Add Google Search Console to Google Analytics

Google Search Console is a tool created by Google to help you measure your website’s search traffic and performance, generate reports, fix issues, and help rank higher in Google’s search results. Google Analytics is another tool created by Google that helps measure...

Pay-for-Performance SEO Strategy: Pros and Cons

Pay-for-Performance SEO Strategy: Pros and Cons

While some in the SEO/digital marketing industry may see the words “pay-per-performance SEO” and instantly write it off, the reality is that—when done correctly and in conjunction with other marketing strategies—this model can have its strengths.  Typical...

Do Landing Pages Help SEO?

Do Landing Pages Help SEO?

Drive people to your site—and then keep them there  Optimizing your website to boost organic traffic is a no-brainer—but are you doing everything you can to get the most hits possible? In an extremely competitive market, some of the best SEO strategy thinks outside...