Using Social Media Marketing to Grow Your Dental Practice – How Dentists Benefit from Today’s Connected World

Social Media has come a long way in the past two decades. When Pew Research began tracking social media use in the U.S. in 2005, only 5% of adults used at least one social media platform. As of April 2021, a staggering 72% of Americans use at least one social media platform. Many people visit several throughout the day. It is safe to say, therefore, that social media is the place where people gather. And because these platforms contain groups of people sharing common interests in one place, it is an excellent way to market a product and/or service.

Show Off What You Can Do

If you have a dental practice, you are undoubtedly proud of what you can do for your patients and their teeth. Who doesn’t see a photo of a happy smile on a child as something to say “awe” at? Even better, have the child hold a sign with a positive message! This works particularly well if you specialize in child dentistry; a parent will see the photo and make an appointment on the spot.

But you can only do this if your dental practice has its own social media accounts. In fact, it is a good idea to make several accounts, one on each of the leading social media platforms. At Web Rocket Media, we specialize in social media-based marketing. Our tested best practices are proven effective at driving potential patients to your dental practice.

Build Relationships with Patients

When someone goes to the dentist, they want to know you care about their teeth and their life as a whole. Social media is an excellent way to extend personal conversations with your patients. Your practice can also post behind-the-scenes photos to give patients a window into how your practice conducts daily operations. At Web Rocket Media, we specialize in developing relationships through social media. Our advertising experts will develop a plan that will fit your budget. As one of our clients, we ensure the social media ad campaign runs smoothly.

Extended Word of Mouth

One of the best things about social media is its social nature. People meet in the virtual world and share ideas and other thoughts. This includes recommending things like dentists to their friends. Consequently, you need social media advertising experts to help maintain personal and local connections with your patients.

Conclusion

There is every reason to believe social media use will continue to be popular. And given its social nature, it will continue to be a public place where word of mouth matters. Web Rocket Media specializes in social media advertising. And if you need other services such as SEO and Google Ads help, we do those things too. We are proud of what we do and will stop at nothing to make your dental practice stand out online and in your community. Give us a call and discover how Web Rocket Media can help you!