We’ve all heard the term “white label.” But what does it mean when applied to a digital marketing agency? In a traditional marketing sense, “white label” refers to a product made by a third party and branded by another company. For example, supermarkets are full of white-label products. These are store brand (sometimes referred to as generic) products.
In digital marketing, the term white-label works in much the same way. However, the word “generic” does not apply because of two crucial aspects of the digital marketing perspective. First, many digital marketing agencies specialize in just one or two aspects of digital marketing. These agencies are far from generic. Second, digital marketing agencies often work together to produce enhanced digital marketing products.
The Best of the Best
A traditional digital marketing agency does sometimes act as a white label digital marketing agency. For example, Web Rocket Media is a full-service digital marketing agency with a reputation for providing a wide range of quality digital marketing products. That said, Web Rocket Media excels at social media digital marketing. Thus, they could offer another digital marketing agency their social-media digital marketing expertise.
Using a separate digital marketing agency as a white-label service is a great way to expand a customer base. The full-service digital marketing agency knows how to do simple social media advertising. However, they have a client that understands that hundreds of millions of people use social media daily. Contracting that part of the client’s requests can create a win-win-win situation for the client, marketer, and the white-label agency.
Content is King
Have you ever read a book you can’t put down? Compelling web content such as blogs and email can have the same effects. But, let’s face it! There are lots of web pages in cyberspace with poorly written web copy. Sure, setting up a website these days takes just a few clicks, and poof, you’re online. The trouble is that an overwhelming majority of people that make these websites aren’t trained writers. If they could, they’d be on bestseller lists. Unfortunately, if your website is full of grammar errors, you run the risk of losing potential customers.
Internet users have short attention spans. If it takes more than a few seconds to read a few sentences, they will likely go somewhere else. While full-service digital marketing agencies like Web Rocket Media employs quality content writers, not everyone claiming to be a copywriter is!
Consequently, many hire companies specializing in digital marketing copy. As some call them, these content mills employ hundreds, if not thousands, of genuine writers that know how to produce content that gets an online user’s attention.
White label digital marketing agencies can expand your customer pool. Other digital marketing agencies hire white label digital marketing agencies to cover areas that they may not be as strong in skill. They don’t have enough talent to lead ad campaigns to expand their client’s customer base, so they find another agency to fill the gap and both agencies work together to produce better services. If this sounds like your agency, Web Rocket Media offers our services to help you!