No matter what the size of your business is, you need to have a strong marketing strategy to get your brand in front of your target audience. But if you’re running a small business, especially one that’s just starting out, that can seem like a daunting task. Unlike larger corporations with budgets and teams dedicated solely to marketing their products, small businesses face a unique set of challenges when it comes to getting their brand recognized. Maybe you’re concerned about finding room in your budget for an ad campaign or you have a small team of people who can only work limited hours. Whatever the case may be, there are a few ways you can create a marketing strategy that will grow your business without exhausting your resources.
Social Media is Your Best Friend
First and foremost, small businesses should make it a priority to create a strong social media presence. To begin, you should paint a clear picture of who your target audience is and determine what social media platforms will be the avenue for you to reach them. Are you targeting men? Women? Moms with young kids? College students? These are all questions you should answer before you create your social media accounts. Once you’ve established your online presence, it’s essential that you maintain your accounts by posting frequently and interacting with your followers. Every single like, share and comment will go a long way for a small business trying to get noticed online. If you’re able to find room in your budget, consider running social media advertisements as an affordable way to further the awareness of your brand.
Localize Your SEO
Most business owners are realizing the importance of SEO in your marketing strategy, but small business owners should make it a top priority to localize their SEO game plan. This is a minor adjustment in strategy that allows customers who are in proximity to your business to find you faster and easier. You can take advantage of localized SEO by building location-related keywords into your website content and by claiming your business listing on search engines like Google and Bing. These strategies can take your SEO game to new heights and bring more customers directly to your business.
Create Quality Content
In many cases, a good marketing strategy is more about what you can give your customers then what you can get back. If you’re on a tight marketing budget, you can still create amazing content that will entice more customers to support your business. Consider producing informative blog posts, free Instagram challenges or even YouTube videos that will give your audience a taste of how much you have to offer them. This can help you build a strong relationship between your brand and your audience as well as encourages your customers to return to your business over and over again.
Even the smallest business can achieve success with a comprehensive marketing strategy. By harnessing the power of social media, local SEO and great content, your brand can reach your target audience and keep them coming back for more.