by Auz Burger | May 23, 2022 | Social Media
The tech and financial worlds have taken notice as Twitter has been in the news in recent weeks. However, from an e-commerce marketing perspective, these recent news stories are a distraction as Twitter must compete with other social media platforms. For many Twitter...
by Auz Burger | May 10, 2022 | Social Media
In an effort to expand the viewer and creator experience, YouTube rolled out five new live streaming features that should make it easier to share content, particularly for online marketers. From MySpace to Facebook, the growth of social media use over the last two...
by Auz Burger | Apr 12, 2022 | Blog, Social Media
Have you heard the latest TikTok news? TikTok has emerged as a leading player in social media. As a social media app, TikTok learned from the other social media apps what works and what doesn’t. Users love short video clips more than they love photos, resulting in...
by Auz Burger | Mar 29, 2022 | Blog, Digital Marketing, SEO, Social Media
There’s no questioning the importance of digital marketing in today’s post-pandemic world. Although people stayed home from work and school, most continued living their lives. Indeed, living is possible because we are now buying things online. The pandemic showed us...
by Auz Burger | Feb 15, 2022 | Blog, Social Media
Social media supports specific digital world-only activity—virtually. While we use our fingers to post content to social media platforms, digital activity refers to information and ideas spread virtually through social media. This virtual forum, supported by social...
by Auz Burger | Feb 9, 2022 | Blog, Social Media
The use of social media has exploded in recent years, led in part by the human desire to be part of social groups. While Facebook and other platforms use algorithms that encourage group social cohesion, the online marketing world has learned how to use those same...