How to Check for Google Analytics Code on a Website

How to Check for Google Analytics Code on a Website

E-commerce has exploded in the last decade. This is particularly true since the coronavirus pandemic in the first half of 2020 forced many people to stay home. Businesses such as Instacart and Delivery Dash, among many others, filled a need left empty by the pandemic....
How to Add Google Search Console to Google Analytics

How to Add Google Search Console to Google Analytics

Google Search Console is a tool created by Google to help you measure your website’s search traffic and performance, generate reports, fix issues, and help rank higher in Google’s search results. Google Analytics is another tool created by Google that helps measure...
Pay-for-Performance SEO Strategy: Pros and Cons

Pay-for-Performance SEO Strategy: Pros and Cons

While some in the SEO/digital marketing industry may see the words “pay-per-performance SEO” and instantly write it off, the reality is that—when done correctly and in conjunction with other marketing strategies—this model can have its strengths.  Typical...
Do Landing Pages Help SEO?

Do Landing Pages Help SEO?

Drive people to your site—and then keep them there  Optimizing your website to boost organic traffic is a no-brainer—but are you doing everything you can to get the most hits possible? In an extremely competitive market, some of the best SEO strategy thinks outside...

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