The new year is nearly upon us, so it is time to look at where marketing trends may be going in 2020. These are some of the digital marketing trends we can anticipate gaining importance in the new decade.
TikTok is a social media app that allows its users to create and share videos, and it has become popular in younger demographics. It was launched in 2016 by ByteDance and has become the third most downloaded app that is not a game. If you are looking to reach a younger demographic, TikTok is a platform you cannot ignore next year.
It is no secret that people enjoy immersive experiences, so augmented reality has become a popular marketing strategy. Companies have already begun using AR to simulate how furniture will look in a room and how makeup or clothing will look on a person. Since shopping online has become so popular, these can be crucial tools for growing your marketing reach.
Social media is going to continue to dominate the stage as one of the primary sources of digital marketing. SocialTimes predicts that in the next five years, the budgets for social media marketing will double. Already almost two-thirds of internet users in the world research everything they buy online before making a purchase and with as much time as people spend on social media, they are more likely to see those ads before the research begins.
When scrolling through social media, there are always ads to buy things mixed into your feed. With the single click of a button, you can go from your newsfeed to entering your credit card to make a purchase. This is a trend that has been gaining traction, and it is likely going to continue growing in the next year.
This is an area of digital marketing that is going to continue to grow in the next few years. Google Home, Amazon Echo, Siri, and other smart speakers continue to grow in popularity, and that comes with a need for optimizing your digital content to work with voice search.
Voice search tends to be worded differently than text searches; the queries are longer and more conversational with full questions being asked. For example, instead of typing “spaghetti recipe,” they will ask “what is the best recipe for spaghetti” because they are speaking instead of typing. Preparing your keywords accordingly and if you can, work on answering questions directly, to help optimize for voice searches.
Consumers have become wary of ads, and they now seek out reviews before they make a purchase. They may look these reviews up online, ask family and friends, or look at what their favorite celebrities suggest. This can give influencers a certain amount of sway over consumers, so using them can be a great way to boost your marketing strategy.
Email marketing is still a top marketing trend that will continue into the next few years. Using an automated email platform that allows for personalization is key to keeping up with the email marketing trends in the new yet. Studies have shown that by using personalized emails, the click rates improve by 14 percent.