Can You Add TikTok to Your Digital Marketing Strategy?

In the world of digital marketing, it’s essential to follow the trends and find what platforms your customers or clients are spending their time on. While we’ve seen Facebook, Twitter, and Instagram prove long-term success when done correctly, there’s one social media platform taking the world by storm — TikTok. 

In late 2017, the platform purchased and merged with the popular app that saw a similar surge several years ago. The two already shared various similarities, but the merger only made TikTok that much stronger. 

In 2018, TikTok was downloaded more than a billion times and saw more installs than Facebook, Snapchat, YouTube, and Instagram. Today, it’s available in over 150 countries and has more than 123 million installs in the United States alone. 

While many people are using it for recreation and laughs among their friends, many businesses have started to take advantage of the influx of users. By integrating TikTok into their digital marketing strategy, they can effectively show a side of their business most users have never seen before. 

Let’s take a look at some of the major ways businesses are targeting TikTok for marketing purposes and how you can start following the trend today!

Company Announcements & Product Launches

TikTok utilizes 15-second long clips that feature various soundbites, song snippets, and noises. In essence, it’s designed to use attention-grabbing features that will captivate your audience in a short period of time. 

This can make TikTok an excellent platform to make company announcements, new product launches, service extensions, and upcoming sales you’ll be running. It’s a long-enough video to get your message across, while also building enough suspense for them to want to learn more. 

The music and soundbites will only make it easier to connect with the users, while also making it fun for everyone involved!

Influencer Marketing

Recent statistics show that the 50 most popular TikTok users have a combined following of 500 million people. The amount of users that are willing to act as an influencer for your product or service is increasing every week and it’s an opportunity your marketing team won’t want to miss out on.

When you can find an influencer that shares your target audience and is already invested in your brand or industry, you’ll immediately see their efforts pay dividends. Whether it’s with brand awareness, ROI, converting followers, or finding new leads, influencers on TikTok are helping businesses every day.


TikTok will give your business or brand an opportunity to show itself in a new light. One thing consumers are starting to enjoy more of from the companies they invest in is behind-the-scenes action of their operations. 

When customers and clients can better connect with the businesses they support, it will benefit everyone from the owner to the employees. People want to see you have fun and TikTok gives you a platform to do just that!

If you’re looking for ways to implement TikTok into your digital marketing strategy, contact Web Rocket Media today!

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