Marketing is always important, but it becomes even more so during the holidays when people are in their shopping frenzy. Knowing which areas to focus on this holiday season can help save you time and money, and make sure you are not wasting energy on something that is no longer important.
Here are some tips for digital marketing during the holidays.
Content Management Platforms
A good digital marketing strategy includes social media, email, your website, streaming, and more, but trying to stay on top of managing these can be a major headache. Instead of trying to do it all yourself, try using a platform to help manage your content. These allow you to organize all of your digital marketing and help get your content released the way you want it. HubSpot is an excellent option for managing your content.
Discounts and Gifts
People always love a good deal, so offering them a free gift with purchase or a gift card can do wonders to bring in more people. Free or discounted shipping or just discount codes, in general, are also great. When it is closer to the holidays, offering expedited shipping at a discount can be huge for your marketing strategy that can help deliver results.
You can put codes for these in your marketing emails, on your social media accounts, or even just right on your website, but getting them out there can be a major part of your holiday marketing.
Make Your Website Festive
Dressing up your website for the holiday season can make visitors to your site feel more in the holiday season and it is pretty easy to do. All you need to do is add some festive images to the site, especially some in brighter colors or patterns that can be eye-catching. You can also include photos of people in holiday attire throughout your office or store. By doing this you can put visitors to your site in the holiday spirit when they get to your site, which can make them want to spend more time on your site.
Hashtags
Hashtags are an important part of marketing, especially on Twitter and Instagram. Use festive hashtags to help make people aware of your promotions and curate user-generated content. Make sure whatever hashtags you use are easy to remember.
Using your hashtags for user-generated content during the holidays can be a great boost to your digital marketing. Starting photo contests with your clientele is a good way to help get your hashtags out there, and it can hopefully help bring in new clients.
One of the best ways to directly reach your customers is through email, making it a great way to boost your digital marketing during the holidays. There are tons of things you can do with email marketing that can help get the attention of your customers.
You can send them holiday greetings, thanking them for being part of your business. Sending them recipes or photos from your team is another way to help engage them through emails.
Offering early access to a sale, or a special event or discount for being a subscriber to your email list.