With Halloween just around the corner, you may be wondering what you can do with your digital marketing strategy to thrill and chill your target audience for the holiday. Halloween is actually the fourth most popular holiday in the U.S., so spending some time focusing on it is a good idea. This holiday is a big deal, there are fun costumes and decorations to buy, pumpkins to carve, and candy to enjoy. It allows people to truly express themselves and get creative, so utilize that creativity by giving Halloween some attention in your marketing strategy.  Here are a few spooky tips for digital marketing on Halloween.


One of the easiest ways to incorporate Halloween into your marketing strategy is to change up your wording in your social media posts, email marketing, and other marketing materials throughout October. Some great terms you can use are:

  • Spooky
  • Bone Chilling
  • Haunting
  • Ghoulish
  • Eerie
  • Creepy
  • Magical
  • Hair Raising
  • Spellbinding
  • Bewitched


A fun way to incorporate Halloween into your marketing is to use Halloween themed images everywhere. You can incorporate them into your website, social media, email marketing, and much more. If there is a specific theme that you think will work best for your company, you can focus on that. Pick some fun pictures and post them daily. Whether you are finding images online, creating them yourself, or taking actual photos, this is a fun and easy way to bring Halloween into your strategy.

You can also take photos of your team in their costumes. Running a photo costume contest with a treat for the winner can help you engage with your audience too.


Set up an interactive promotion that is Halloween themed. You can make it fit into your brand any way you choose; a trick-or-treat scavenger hunt on your website where people hunt for little pumpkins or ghosts, leaving hints on the website, on social media, and in email marketing. This can get them to follow your social media more closely and sign up for your email marketing. Make it fun and offer a treat for those who finish the scavenger hunt.


As Halloween draws closer, you can redesign your logo, or just add some decorations to it. Adding a little pumpkin, bat, cauldron, or haunted house to your logo will give you a fun Halloween themed logo, while still keeping your logo and brand intact.


Hashtags are a key component to social media because of how they organize everything. Create or use a hashtag that is Halloween themed that can be connected to your brand in some way. Some popular Halloween hashtags you can try are:

  • Halloween
  • HappyHalloween
  • Halloween2019
  • TrickOrTreat
  • HalloweenParty
  • HalloweenContest
  • HalloweenNight
  • HalloweenDecorations
  • HalloweenFun
  • HalloweenCandy
  • HalloweenSpirit
  • Scary
  • JackOLantern
  • Haunted

Hashtag contests are one of the best ways for you to gather user-generated content, which increases your reach and brand awareness. Create a fun and unique hashtag for a hashtag Halloween contest and have a ghoulish time watching your audience engage.


Offering a Halloween discount code is always popular but offering a free Halloween gift with a purchase is a fun way to entice customers to shop with you during this spooky time of year.

Put the potential treats in the sidebar of your website so visitors can see exactly what they may get if they decide to purchase something from you.


There are tons of ways that you can incorporate the spookiest time of the year into your marketing materials, these are just a few simple and fun things you can try. A bonus to adding a Halloween theme to your company, your audience will probably notice that you are doing Halloween and not skipping straight to the December holidays like so many companies do these days. That alone might help bring in more people. Have fun making your marketing more haunted for the month, no matter which strategies you choose to use. Halloween is all about having fun and being creative, so try to have fun when you add it to your strategy.

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