Traditional mediums of marketing such as print ads, billboards, and radio ads have been around since trade existed. For most of that time, marketing has been offline and through methods such as posters, billboards, print ads in newspapers or magazines, and radio. These vehicles still prevail, but around the late 1990s to early 2000s the internet came into power and online became a whole new medium to market your goods and services. SEO, PPC, Content Marketing, social media were all in the early phases of development at that time. But now, various elements of digital marketing are in running full force and it’s more important than ever for your business to have a strong online presence. The Internet is accessible to almost anyone and if you run a business in NYC, you need to take advantage of its magnitude and scale.
There is nothing wrong with using traditional offline methods, but also use the enormous online world for your marketing efforts. There are over 3 billion Internet users worldwide, and more than 70% of them use it daily, resulting in over 3.5 billion daily searches on Google. If your business isn’t online, you are letting possible customers slip through your fingers and missing out on making easy money. The sky is the limit on how much money your business could make with a stronger digital presence.
What Exactly is Online Marketing?
Online marketing is simply marketing through the internet, which includes using the web to promote a product or service. It mainly uses electronic devices such as PCs, laptops, phones, and tablets to promote the message through online connectivity.
All this can be done in many ways such as:
- Search Engine Optimization
- Pay Per Click Marketing
- Content Marketing
- Social Media Marketing
- Email Marketing
Search Engine Optimization (SEO)
SEO is the process of getting a site to rank well organically in search engines such as Google or Yahoo. In online marketing, your goal should be to receive maximum impressions and click-throughs from users searching queries related to your website’s products and services. Ideally, you want to rank your site on the first page while aiming for the top 3 positions. Did you know that the first position gets 33% of the search traffic? The second position receives an average of 18% with the click-throughs declining for the remaining positions. So only ranking alone won’t cut it. You could be ranking on pages in the search results where no one sees you. So it’s important to get your site pages to rank in the top positions for maximum click-throughs.
Breaking Down SEO
There are different parts of SEO. SEO can mainly be categorized into three sections:
- On-page SEO
- Off-page SEO
- Local SEO
For a quick understanding of the difference between the three, on-page SEO deals with everything you do on your site, off-page SEO deals with what is done on other sites, and local SEO includes both on-site and off-site efforts done to increase rankings in local search results and for localized keywords.
Don’t Have time to Learn SEO? No Problem!
Web Rocket Media is the leader in NYC when it comes to internet marketing services and your brand. We want you to succeed in business. With our help, we will customize a plan for you that includes beautiful website development along with anything you may need from Pay Per Click advertising to search engine optimization. We are a company built on success through results that count Don’t miss out on this opportunity. Contact us now for a free consultation or if you are just curious about what Web Rocket Media can do for your website and online presence.