November is the start of the holiday season when people realize they need to begin planning for the holidays. Black Friday, Small Business Saturday, and Cyber Monday are the biggest shopping events of the year, where thousands of people gather to buy gifts for that one day when they are all on sale. You do not want to miss out on opportunities this holiday season, so here are some tips to get your planning started.
Promote Gift Ideas
Everyone has that one person in their life that they just cannot figure out what gift to give. This is a huge marketing opportunity. You can give gift ideas, shopping advice, gift wrapping options, and more to help them determine what to buy. If your company has a blog, blog about the top gift ideas for people with certain likes, or the top gifts last year; you can give step by step instructions for how to wrap a gift like a pro. This can help get your content shared by a larger audience.
Consider Using Influencers
Influencers are an important part of digital marketing in a lot of industries these days. Making your brand’s presence known on social media by using influencers is a great way to get more clientele, especially during the holidays. The effectiveness of influencers can vary between industries, so before you look into using them, see if they have worked well for your competitors.
Share Your Brand’s Story
People want to know more about a company than just what they carry, they want to know who the people behind the brand are. Share your brand’s story, show people who you are as a company to help forge a connection with them. This is always an important strategy, but especially during the holidays.
Run a Thankful Campaign
There are two ways you can do this. The first is to encourage your audience to share with you what they are thankful for, which you can then turn around and share on your own pages. This is the more common way to run a thankful campaign.
The other way you can do this is to show your audience that you are thankful for them and their support. Give them deals or gifts to show that you appreciate your clientele. While this may be a little less common of a strategy, it can make your audience feel special, which is always a good thing.
Food is an important part of the holidays, so sharing some recipes is a great way to extend your reach and get more content out there. Pinterest is the best place for recipes, and you can put them on your company’s blog too. If the recipe you are sharing has significance to you or your company, tell your readers about it, it will allow them to connect with your recipe more than if they just glanced at the ingredients and instructions.
Use the November Holidays
There is much more than just Thanksgiving in November. In addition to Thanksgiving, you can acknowledge several other holidays in your content. Some of the holidays you can use are:
- Adopt A Turkey Month
- National Inspirational Role Models Month
- Family Stories Month
- National Novel Writing Month
- National Native American Heritage Month
- National Animal Shelter Appreciation Week: 3–9
- Dear Santa Letter Week: 7–13
- National Hunger & Homeless Awareness Week: 9–17
- World Kindness Week: 10–16
- November 1: Día de Los Muertos / All Saints Day
- November 11: Veteran’s Day
- November 13: World Kindness Day
- November 24: Celebrate Your Unique Talent Day
- November 28: Thanksgiving
- November 29: Black Friday
- November 30: Small Business Saturday
You can choose which holidays are the best for your company and plan your strategy accordingly.