It’s no secret that Google is the most important search engine in the world. The company holds a 94% market share, according to Statista. And for many businesses, their website is a gateway to attracting new clients or customers. In fact, more than half of all online purchases begin with an online search. So if you’re looking to increase your site’s visibility and overall performance on Google, it’s imperative that you invest in your SEO game plan — especially if you want to rank higher than your competitors in the SERPs (search engine results pages). One way to do this is by investing in AI to help improve your Google rankings.
Conducting Keyword Research
Keyword research is the first and most important step to creating a successful content strategy. This can be done by conducting keyword research manually or using tools that automate the process.
Manual keyword research involves looking through Google’s Keyword Planner tool to find relevant keywords, as well as using tools like SEMrush, Moz, Ahrefs, and more. Automated keyword research involves using software to find what people search for in Google by analyzing existing data on search engine results pages (SERPs).
Keyword planning usually consists of three parts: finding keywords that aren’t too competitive but have high commercial intent, identifying opportunities for long-tail keywords, and defining negative keywords that specifically target your business.
Monitoring Rank Progress
Monitoring your site’s ranking progress is important. You should use tools like SEMrush to monitor your site’s rankings, as well as your competitors’ rankings and keywords. This gives you an idea of where to focus the efforts of your team and how well the work they have done so far has been working out for you. In addition to these factors, monitoring site traffic will also help you determine how effective certain SEO practices are.
Rate Your Competitors
- Use tools like SEMrush, Ahrefs, and Moz to compare your site with your competitors.
- Find out what their strengths are and how you can implement them on your own site.
- Find out what keywords they are ranking for and use these to optimize your own website.
- Check out their backlinks profile – this will help you determine whether or not you need links from the same sites as them (if they’re not getting penalized by Google, of course).
Make Use of Featured Snippets
Make sure that you have the right content on your site. The more the content on your site matches your query, the better expectations it sets up for your customer market. Ensure that your content is long enough so as to answer all questions related to your niche. Ensure that it remains up-to-date and well written, with proper formatting followed throughout.
Conducting a Google Penalty Audit
What is a Penalty Audit? A penalty audit is a report that lists all of the Google penalties you’ve received and any potential updates to your website that may cause another penalty. This includes:
- The nature of the penalty (manual or algorithmic)
- Who issued it (Google, Bing, or Yandex) and when it was issued
- The specific reason for the penalty (e.g., unnatural links)
- Any additional information on how to fix penalties
Make sure that you do not currently have any Google Penalties. If you do, work towards fixing them as soon as possible.
Identifying Site Issues
AI can help you identify site issues and errors, which will allow you to fix them before your users notice. One of the best ways to use AI for this is by using a tool like SEMrush or Ahrefs, which will analyze your website and tell you what problems it has.
Many people think that search engines look at only one thing when they rank websites – content quality. However, there are many other factors that influence rankings as well, such as social signals and backlinks (links pointing back to your website).
One way to improve these metrics is by creating high-quality content on topics related to your industry so that Google sees this as being more relevant than its competitors’ sites. The more relevant, the better!
Checking Backlinks for Quality and Quantity
To rank well in Google, you need to understand the importance of backlinks. Backlinks are one of the most important ranking factors for search engines like Google, Yahoo, and Bing. They determine where your website ranks among others in the SERP (Search Engine Results Page). It is important for you to create as many quality links as possible because it improves your SEO and helps increase traffic on your site.
When creating backlinks, there are three categories: light blue, dark blue, and nofollowed links. A nofollowed link is a link that doesn’t pass page authority but still passes anchor text through to another page on your website while avoiding giving credit or benefit in any way toward its source (ex: external sites linking directly into yours). Light blue links signify an “unofficial” endorsement while dark blue signifies an official endorsement from an authoritative source such as The New York Times or Wikipedia.”
Improving Site Speed and Mobile-Friendliness
The first thing you should do is make sure your website is mobile-friendly. You can do this by using Google’s mobile-friendly test tool. If your site isn’t optimized for mobile, then you may lose out on half of the traffic from search engines, and it could hurt your ranking in SERPs (Search Engine Result Pages).
Next, you’ll want to monitor how fast your site loads so you can figure out what parts need to be improved or removed altogether. There are a number of tools that can help with this, including GTmetrix and PageSpeed Insights by Google, both of which provide helpful suggestions on how to improve site performance.
AI Can Help You Perform Better at SEO
If you are looking to improve your Google rankings, then you should consider using AI. There are many ways that AI can help you perform better at SEO, including:
Identifying keywords – SEO bots are already capable of identifying keywords and understanding their meaning. However, many people still find it difficult to understand what these terms mean and how they relate to one another. Using AI would allow an individual to ask questions about different words in order to get a better understanding of what each term means before making any changes (or not) based on the findings. This is especially beneficial because not everyone has the time or the expertise needed for this kind of analysis!
Monitoring rankings – With so many search queries being performed every day across multiple platforms (not just Google), there’s no way any human could possibly keep track of all their ranking results over time unless they had access to technology like this which automatically updates itself with new data as soon as possible! It’s also helpful because if something happens where suddenly none of your pages show up anymore on certain searches, then you’ll know exactly why, so there won’t be any questions about why nothing happened anymore.
AI can be the best helping hand when it comes to improving your Google ratings. It is important to keep up to date on all of the tools that are out there to help with your overall image online. Look for consistent small improvements you can make with your ratings by monitoring keywords, rank progress, competitors’ sites, content on your site, backlinks, and site speed. With time you are sure to see progress with leveraging AI. Good luck!