We all understand the importance of a quality social media strategy for your business. Many of us, however, sell ourselves short with our social media efforts and it could be hindering the potential benefits of the platforms. After all, every social media platform will come with its own set of unique benefits and audiences.
Most businesses spend a majority — if not all — of their time and investment on FaceBook, Instagram, Twitter, and LinkedIn. While these are typically the four strongest and most popular social media channels to advertise your brand on, they aren’t the only ones.
In fact, the businesses that find creative ways to get involved in other social media communities will often emerge as leaders in their industry. There’s something about setting a trend that can catapult a business into prominence.
To celebrate the endless opportunities social media presents us with, we are going to outline four platforms that you likely don’t spend enough time on. Let’s get started!
Reddit is home to one of the most loyal communities any social media platform has ever seen. It has effectively combined news stories with the features we all love about social media.
If you’re already providing your readers with quality content, Reddit will be extremely easy to implement into your current social media strategy. If you’re not, there’s no better time to start than right now. Reddit will give you a robust platform to share your content on.
If you were one of the many people that missed out on the Vine trend several years back, you’re getting a second opportunity with TikTok. It has a similar concept with users sharing short videos, but introduces the use of soundbites and sound effects.
Many businesses have found creative ways to implement TikTok in their marketing strategy by providing fun and exciting videos for their followers. Your TikTok videos can help you successfully launch a new product line, deliver company announcements to the world, and show your business’ true colors.
If you want a platform that delivers a high revenue per click, Pinterest will become your best friend. This is largely due to the fact that Pinterest has the highest revenue per click when compared to any other platform.
Pinterest has become a revolutionary way of sharing ideas, concepts, visions, and brands. And while it was largely dominated by women when it first launched, the platform is now home to a wide range of audiences.
When Snapchat originally launched, it wasn’t seen as a reliable avenue for businesses and seemed to cater more to personal interactions. Things are different now, nearly ten years after their official launch.
Not only does Snapchat offer a quality promotion tool, but it will give your customers an exciting way of interacting with your business and help you connect with a younger demographic.
If you’re looking for new and creative ways to spice up your current marketing strategy, Web Rocket Media is ready to help you make the most of your social media efforts. We will explore every option to ensure your business receives maximum exposure online.
Contact us today to speak with one of our highly trained professionals!
Gotter, Ana. “Marketing on Pinterest Means Rethinking the Old Playbook for Social Media.” Shopify, 9 Apr. 2019, www.shopify.com/blog/pinterest-marketing.
Kumar, Braveen. “How to Use Reddit: For Beginners and Business Owners.” Shopify, 27 Jan. 2017, www.shopify.com/blog/how-to-use-reddit.