Google My Business focuses on joining and creating communities, wherein you can share links, blog posts, and other content promoting your business, as well as allowing you to view and discuss the content shared by others. Like with most social media platforms, it is very important to engage with and communicate with your future customers.
Throwing a bunch of links promoting your business at them will feel too impersonal. But once you gain their trust, it can make for a comfortable place in which to interact with customers and share business links, promotions, and introspective or thought-provoking posts.
Customizing Your Posts
Inherently, depending on the kind of community or communities you start or join, you will want to customize your posts and contributions to fit your audience. You would do well to join a bunch of communities to maximize your success with Google My Business. After all, even within your target market, you will meet diverse people with fluctuating interests. Discovering what they are likely to enjoy and become a contributing member of those communities will enable you to gain the most exchanges. You can reuse the same link in each community if it fits, but make sure you customize your comments to the particular community so that your links and content make sense and are properly personalized.
Google My Business really shines when it comes to SEO. Getting comments, shares, and plus ones on your contributions on Google My Business is spectacular when it comes to getting your website ranked highly in search engines, including Google itself. Due to the obvious connection of Google and Google My Business, Google creates a back-link to articles, websites, and other content you add to, generating additional SEO hits for your business. Over time, you can even gain an Authority rank, which you earn from having a large community circle with lots of activity. In principle, it allows you to achieve a higher ranking due to having an excellent online reputation, and it grants you an increased rating when determining who ranks highest in search engine optimization results. This is not an easy rank to earn, but investing time into Google My Business to accomplish it can reap significant results for your company.
Partnered with YouTube
Another important feature about Google My Business is that it is linked to YouTube, enabling you to pair perfectly using Google My Business and YouTube effortlessly. This increases your search engine results across both platforms, especially if you are ever inclined to include some live video streams, which reap a number of benefits. They rank higher in search engine optimization results than traditional methods of filming the video prior to posting. They also really demonstrate your personality and competency to your customers, which in turn will increase their trust and respect for you since it is harder to fake or hide flaws while live screening a video.
Get Google My Business Working for You!
Web Rocket Media can provide you with premium support to strengthen your marketability on Google My Business. We offer basic starter packages to help you gain traffic to your site through targeted keywords and we work to help you convert your new leads.
We would be happy to tell you how we can offer customized packages to suit your specific needs. Let us know if we can help.